ASUS | BEST BUY
From Prank to Phenomenon
PROBLEM
Breaking into the competitive gaming handheld market with the ROG Ally required a phased strategy to generate buzz pre-launch, maximize visibility at launch, and sustain interest post-launch.
SOLUTION
We teased the product with an April Fool's Day prank ad, sparking speculation. The official launch followed with Best Buy in-stores commercial, and a post-launch video highlighted the innovation behind the device, sustaining media interest and engagement.
PRE_LAUNCH
Blurring reality and fiction with the ROG Ally prank ad
LAUNCH
Exclusive launch with Best Buy
across North America
To showcase the ROG Ally's capabilities, we partnered with leading tech influencers for in-depth performance reviews and benchmarks, generating millions of views and driving excitement among tech enthusiasts worldwide.
POST LAUNCH
Sustaining buzz with behind-the-scenes design video
IMPACT